Diversity in aesthetics with shanoon king
Shannon's been featured in your Medspa Millionaire Podcast
Shannon was featured as a panelist advocating for Diversity in Aesthetics at the Medical Spa Show 2023
But don’t just think about ways you can foster diversity in your practice. Take action. Whether that’s updating your forms or your social media bios, there’s no time like the present to make a change.
“It’s okay to be bold, and get out there, and invite what you want in your practice,” Shannon said. For example, she frequently tags #transgenderaesthetics in her posts so transgender clients researching services on social media can easily find her and connect for a consultation. “I want to make it known that all people are welcome in my space.”
The same goes for your recruiting efforts. If you want to increase diversity in your office, put it in your ad or job posting that you’re looking to increase diversity.
“Expanding diversity in your space does not mean you’re excluding anyone. It’s quite the opposite,” Shannon said.
ASK FOR HELP
No one expects you to have all the answers. If you want help developing an action plan for your business, there are lots of professionals—including Shannon—who offer consulting services. The most important thing you can do is to start.
“It’s a lot of small things that will make a big change. It’s not something that you have to invest a lot of money in, but I think you just need a brain outside of your own, maybe a fresh set of eyes to look at what’s going on and see if you could do a little better.”
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